What is SEO and How it Works easily. Beginners Also Use Very Easy

What is SEO and How it Works easily. Beginners Also Use Very Easy 

 1. Use Benefit-Driven Copy Your meta description needs to clearly describe the

 BENEFIT someone will get from your page.

 What this benefit is depends a lot on what your page is all about.

And the keyword that people used to bring up your result

. The benefit of reading this post is that someone will get

 a thorough guide to optimizing their content for Google. 

This is why I emphasize that benefit in my meta description

: Post meta description So yeah, the main benefit for most content will be learning

 how to do something. So you want to highlight that benefit in your description.

 But the type of benefit that you talk about will be 

completely different for an eCommerce product page. A services page. Your homepage.

 Or a tool. 

 2. Stay Under 155 Characters Google limits how much of your meta description tag they show

 in the SERPs. Specifically, they tend to only show the first 155 characters of your description.

 So you want to keep your meta descriptions below the 155 character limit. Otherwise

, your description could get cut off. Or Google may not use your description at all.

 (Note: Google’s meta description limit is actually measured by pixel size. Not characters. Technically Google cuts off meta descriptions at 920 pixels. But in most cases, staying below the 155 character limit works well. And it’s much easier to measure.)